Tandra and Taylor from Nina Bailey, Perth
Meet Tandra, one half of the mother-daughter duo behind the Nina Bailey Luxury Collection.
Tandra and her daughter Taylor create their beautiful range of natural home fragrance, bath, body and skincare products from their eco-luxury studio based in Perth.
They pride themselves on the care and attention they put into their products and are committed to keeping them free of ‘nasties’. They also believe in delivering customer service that’s as beautiful as their products.
We hope you enjoy learning a little more about these makers, their business journey and their sumptuous products.
How long have you been running your business and how did you get started?
My daughter Taylor and I established the business in 2014 – she encouraged me to get started!
Did you have to learn a specific skill? If so, how long did it take?
Yes, we had to learn a lot of new skills. We carried out lots of research, and there was lots of trial and error to get the perfect product.
We have learnt so much in the last four years, but learning is fun because we love and truly believe in our products.
Taylor is the creative talent. She studies Graphic Design and designed all our packaging for the range.
What types of materials / ingredients do you work with?
Premium, natural materials made in Australia and we use organic wherever possible. There are no nasty chemicals in our products – ever.
Where are your products made and what’s your workspace like?
All Nina Bailey Luxury Collection products are made in Perth, Western Australia. Our workspace is clean and organised – we couldn’t work any other way!
What do you love about the items you make or running your business?
We make products that we are happy to use in our home and on our bodies. One of the perks of formulating is that you know exactly what is in there.
Have you had to overcome any particular struggles to bring your business to life or keep it going?
Just lots of hard work…
What inspires you to keep going?
Loving what we do!
Where do your design ideas come from?
We prefer clean, simple designs with a luxury feel.
What’s the secret to your success as a maker / designer / creative business owner?
Customer service is paramount to us – so is a good, quality product.
How did you grow your business? Did you adopt a specific approach to marketing?
We use Instagram.
Does anyone else work with you in your business?
Yes – my husband is our accountant and my son also helps us with manufacturing.
What’s your vision for your business going forward?
Conquer the world… ha-ha!
We’d love to take the business Australia-wide.
Does your business have a social enterprise aspect to it, e.g. aligned with a cause, assist your community etc.?
We’ve just finished our first fundraiser for Raw Impact & St Stephen’s school – the first of many as we want to give back to our community.
What’s the best thing about your products being included in Wildwood Studio’s Gift Boxes?
Wildwood Studio Gift Boxes are made here in Perth and are very luxurious. We love being aligned with such a great brand.
We’re delighted to feature products from the Nina Bailey Luxury Collection
in these Wildwood Studio gift boxes:
And don’t forget – you can create your own experience in a box.
Let us know which products you’d like to include, and we’ll do the rest.