Perth local, Narelle Wilson, is the owner and chief curator at Wildwood Studio. Narelle provides the creative spark behind Wildwood Studio’s distinctive themed gift boxes and ensures that every item, in every box, is carefully selected.
Narelle grew up in Perth’s southern suburbs and, like many West Australians, developed a deep love of the Margaret River region. Spending time ‘down south’ awakened her interest in the creativity and skill of local artisans, from chocolate-makers to artists.
Narelle built a career in the city’s corporate finance sector, where she has worked for over a decade. During that time, she’s sourced and sent more than her fair share of hampers but has often felt frustrated by a lack of imaginative choices.
“So many times, I searched for a gift box that would connect with a particular client on an individual level. All I could find was a generic hamper containing products that didn’t even complement each other. What I wanted was something memorable that would show the depth of thought behind the gift and make the recipient feel special.”
Not one to be deterred by a challenge, a little kernel of an idea began to grow and blossom inside Narelle’s mind. Eventually, she had a clear notion of the sort of gift box she wanted to give, and she was ready to create it.
Drawing on her passion for Australian café culture, fine wine and innovative design, Narelle developed her concept for a gift box you would love to send – or receive.
She established Wildwood Studio and began meticulously sourcing a diverse range of Australian products, from stone-ground chocolate made in WA, to men’s grooming kits produced in Sydney, to natural baby accessories designed in Queensland, and even fur-baby shampoos made in Melbourne.
Narelle combined her Australian selections with a handful of carefully chosen items from overseas. She thoughtfully curated them into themed collections that transformed her vision, of creating an experience in a box, into reality.
When you choose a Wildwood Studio gift box, whether it’s for a loved one or a much-appreciated client, you can be confident you’re sending a thoughtfully curated experience in a box that is sure to delight every recipient.
CURRENTLY ENJOYING: perth’s sunny weather
WILDWOOD STUDIO OPERATES AS A SOCIALLY RESPONSIBLE BUSINESS BECAUSE NARELLE WHOLEHEARTEDLY BELIEVES THAT NOTHING BEATS THE JOY OF GIVING. SHE WANTS YOU TO SHARE THAT JOY, EVERY TIME YOU BUY A WILDWOOD STUDIO GIFT BOX, A PROPORTION OF THE SALE IS DONATED TO AN AUSTRALIAN CHARITY.